WaveGuide Studios Streamlines WIC

WIC – short for Women, Infants, and Children – is a Federal program that provides nutritious food, nutrition education, and health services to pregnant and post-partum women and their children up to age five.  The program is administered by the states, and each state runs its own version of WIC.

A few years ago, we produced a video for Tennessee WIC to introduce its program to new participants and underscore the value of WIC to grocery store vendors who participate in the program.  We took a very different approach to that taken by other states, and the video was a huge success (winning a few awards along the way).  So much so, that our Tennessee WIC clients said, “You should show this to every other WIC agency in the country.  They should all have one of these.”

So, we did.  Now there are five custom versions out there – for Louisiana, Delaware, Washington DC, and the Inter Tribal Council of Arizona (tribes also have WIC agencies, along with territories like Puerto Rico, Guam and American Samoa).

But now big changes are coming to WIC, because a Federal mandate requires that by 2020 the voucher system used to purchase foods under the WIC Program must be replaced by an EBT, or eWIC, card.  And we’re helping with the transition by updating and refreshing the video to include a strong overview of how to use eWIC cards, and how to keep up with benefits available under the program.  Our first version is for Delaware WIC, an agency rolling out the eWIC cards this fall, and according to our client, Maria Shroyer, “You and your staff have done an excellent job!  It looks great.”

We’ll take that.  We’re looking forward to producing updates for Tennessee and ITCA (already on the books), and hopefully new custom versions for the remaining 78 states, territorial and tribal WIC agencies.

Have a look!