We just received a Telly Award for effective use of humor in “Children’s HealthSCARE”, an internal communications video produced for Children’s Healthcare of Atlanta to entertainingly communicate the organization’s 2005 accomplishments to Children’s employees.
Children’s is such a dedicated and successful organization that past year-in-review videos have come off as very, very long laundry lists. They asked us to come up with something that would keep everyone’s attention. We came up with the tabloid TV concept, which lent itself to humor without poking fun at the hospital or its very hard-working employees.”
We cast Ric Reitz (Surface, Mr. 3000, Remember the Titans) and Rhoda Griffis (Walk the Line, Runaway Jury) as “Chet Barker” and “Julia Small”, the on-camera team of “Inside/Out”, a fictional tabloid TV news program attempting to uncover scandal at Children’s, but spectacularly failing at every turn. Instead, Chet is confronted over and over with the work ethic, dedication and successes that are the hallmarks of Children’s.
“Children’s HealthScare” also won a national MCA-I award for internal communications.