Award for Animated TV Campaign

We just received another Telly® award for three animated TV spots we produced for Cole Henderson Drake’s new “Like a Tree” campaign for Rockdale Medical Center.  Each of the three spots illustrates features of RMC’s new East Tower, new technologies and new approaches to medicine.  The illustrations appear as brush strokes painting onto rice paper and eventually growing into a citrus tree that fills the screen with blossoms and oranges. We provided the complete suite of services for the spot: illustration, animation and video post as well as a custom score, sound design, voiceover recording, sound editing and final mix.

Animation and visual effects for the campaign took advantage of our new computer hardware running Maya Unlimited for 3D and Adobe After Effects for 2D and compositing.  The scoring and sound design were performed by Todd Watson in our Pro Tools HD recording and mixing facility.