Studio Update

Telly Awards for Yamaha, GutterGuard and WPBA spots

WaveGuide Studios has received recognition from the Telly Awards for Yamaha WaterCraft’s 2004 “Fun in the Sun” television commercial, for “Swamp”, the third installment in a three-spot television campaign for Dixie GutterGuard, and for a spot promoting Public Broadcasting Atlanta’s “This Is Atlanta” initiative.

 “New Approach” Animated TV Campaign for Rockdale Medical

WaveGuide Studios completed production of three TV spots for Cole Henderson Drake’s “Like a Tree” campaign for Rockdale Medical Center in October.  Each of the spots is completely animated, illustrating features of RMC’s new East Tower, new technologies and new approaches to medicine. 

Bi-lingual TV Campaign for Plato's Closet

WaveGuide Studios was retained by Plato’s Closet, a chain of clotinhg stores geared to teens and young adults, to produce a bi-lingual TV campaign to create enthusiasm and buzz for the chain, bring new customers into stores and reflect the diversity of Plato’s Closet customers. WaveGuide Studios delivered a five-spot campaign that hit the target dead center.

Wolfbone Marketing Hits Airwaves via WaveGuide Studios

Wolfbone Marketing needed a reliable, creative, highly qualified partner to produce effective TV and radio spots for their stable of clients -- WaveGuide Studios fitted perfectly. Radio campaigns for Kauffman Tire and the Women’s Institute for Health have already been completed, and two as-yet-to-be named TV spots are in development for Wolfbone clients. 

Hardiplank® Gets How-to Assist

James Hardie Siding Products has relied on WaveGuide Studios to help promote its products to builders, remodelers and homeowners since 1999.  So, when it came time to create a comprehensive DVD designed to teach both professionals and homeowners how to install the full range of Hardie exterior products, they made the obvious choice.  Shot in widescreen HD, the new Hardie installation DVD stands out sharply from its competitors in watchability and clarity.

Improved Communication at Children’s

WaveGuide Studios has produced “Melissa’s Story”, a video for Children’s Healthcare of Atlanta that follows a nine-year-old patient recovering from an appendectomy, and the nurses and doctors who care for her.  Commissioned by CHOA’s Nurse-Physician Task Force, the video is a catalyst for discussion about effective communication strategies.

The same day is actually shown in two different versions.  In the first, the audience sees the results of poor communication. After a discussion session, the participants see the same day repeated with effective communication methods and very different results.  “Because so many issues were involved, we constructed the show as a drama in order to keep viewers engaged,” said director Marshall Peterson. “All the pressures and issues that physicians and nurses face are distilled into one scenario.”