Meet the Idbids!

The idbids, three lovable, eco-friendly characters named Scout, Lola and Waverly, are taking the toy world by storm. They teach young children about the “iddy biddy” steps they can take to help save the planet. After a highly successful launch at Toy Fair in February, idbids LLC approached us to help them make a splash at the even more crucial launch at the international Licensing show in New York in July.

We developed a short 3D animated video designed to look as if the idbids plush toys were taking a screen test. The format allowed us to maintain the essential character of the idbids, but put them in a situation that adults would find amusing and interesting. 

We're currently working with the company to create an immersive online world for Scout, Lola and Waverly, to go online in early 2009.