We recently completed a promotional DVD presentation for Ricoh Americas that formed the centerpiece of a new campaign aimed at Fortune 500 key executives.
Our client was Linda Lindsey, Ricoh U.S. Senior Marketing Specialist. Linda is whip-smart, and positively bursting with great ideas. Her goal was to entice top-level executives to visit Ricoh’s Atlanta Technology Center, where they can see their technology solutions first hand.
We delivered the complete package, from location scouting to DVD authoring, and literally everything in between, including 3D animation that illustrated Ricoh’s value proposition in both concrete and abstract ways. Projects like this are especially gratifying for us, because they let us to take advantage of the real power of animation. Done properly, five seconds of animation can to a better job illustrating an idea than three minutes of verbiage.
Linda offered this comment: “The end result of the project far exceeded my expectations. The guys at WaveGuide Studios captured the essence of our technology, products, and people and translate that into a targeted, well-executed value proposition. Since the release of this DVD, visits to our technology center have tripled."