We're proud to announce that we've received recognition from the Telly Awards for Yamaha WaterCraft’s 2004 “Fun in the Sun” television commercial, and for spots promoting Public Broadcasting Atlanta’s “This Is Atlanta” initiative. We provided complete post production, animation and audiofor the Yamaha spot, along with an original score by producer Todd Watson. “I really wanted to capture the energy and fun of the product, and to match the lively tone of the visuals,” said Watson. “That energy was key to getting consumers off their sofas and out to Yamaha dealers.” Fain & Tripp Advertising, Yamaha’s promotional agency, felt that WaveGuide Studios provided a crucial element in a highly successful campaign. “The spot looks great, it sounds fantastic and it hit our target demographic perfectly,” according to F&T Senior Art Director Thom Stanley. “We’re not at all surprised that it’s an award-winner.”
For WPBA, we produced high-energy spots that featured a unique look at Atlanta landmarks and a diverse cross-section of Atlanta people, from construction workers, school children and local artists to Mayor Shirley Franklin and Atlanta theater icon Kenny Leon. The spot’s production included highly sophisticated graphic transitions, original score and sound design, and a custom rig for the WaveGuide Studios HD camera that allowed the viewer to fly down I-85 at over 400 miles per hour. WPBA reported a substantial response from the spots that translated into increased viewership and fundraising success.
“Producing ’This is Atlanta’ was particularly meaningful because we had the opportunity to bring positive attention to the market we have served for over 20 years,” commented WaveGuide Studios General Manager Tember Fasulo.